Nobody loves filling out forms. But here’s the thing: forms are essential when you’re running a business. They’re how you collect customer feedback, process orders, gather leads, and streamline countless other processes. The real question isn’t whether you need forms; it’s which form builder will make your life easier without breaking the bank.
After hours of testing over 40 form builders, I’ve found the best options for 2025. Whether you’re a solopreneur looking for something simple and free or an enterprise requiring advanced features, this guide covers your needs.
Why Trust This Guide?
Unlike many similar lists that provide only a superficial overview, I have built, deployed, and tested forms with these tools. Evaluation criteria include:
- Ease of use (Can your intern figure it out?)
- Feature depth (Does it grow with your needs?)
- Value for money (Are you getting what you pay for?)
- Real-world performance (Does it actually work when it matters?)
- Integration capabilities (Does it play nice with your tech stack?)
Quick Comparison: Top Form Builders at a Glance
| Form Builder | Best For | Starting Price | Free Plan | Key Strength |
| Typeform | Conversational forms | $29/month | Yes (limited) | User engagement |
| JotForm | All-purpose forms | $39/month | Yes (5 forms) | Template variety |
| Google Forms | Basic needs | Free | Yes (unlimited) | Simplicity |
| Formstack | Enterprise teams | $99/month | No | Advanced workflows |
| Cognito Forms | Complex calculations | $15/month | Yes (unlimited) | Conditional logic |
| Microsoft Forms | Office 365 users | $7/user/month | With Office | MS integration |
| Paperform | Beautiful designs | $29/month | 14-day trial | Design flexibility |
| 123FormBuilder | HIPAA compliance | $36.99/month | Yes (5 forms) | Healthcare focus |
| Wufoo | Quick setup | $16.25/month | Yes (5 forms) | User-friendly |
| Gravity Forms | WordPress sites | $59/year | No | WP integration |
The 25 Best Online Form Builders for 2025
1. Typeform: Best for Engaging, Conversational Forms
If you’ve filled out a form that felt conversational, it was likely a Typeform. This Barcelona company has redefined online forms, making them enjoyable.
What makes Typeform special:
- One question at a time approach reduces form abandonment by up to 40%
- Beautiful, mobile-responsive designs out of the box
- Advanced logic jumps create personalized experiences.
- VideoAsk integration for video responses
- Completion rates are 57% higher than those of traditional forms.
Pricing: $29/month for unlimited forms and 100 responses. The free plan allows 10 questions per form and 10 responses per month.
Best suited for: marketing teams, customer feedback, lead generation, and any scenario where completion rates are more important than complex functionality.
2. JotForm: Best All-Around Form Builder
With over 10,000 templates and 20 million users, JotForm is the Swiss Army knife of form builders, striking a balance between power and simplicity for everyone from freelancers to Fortune 500 firms.
Why JotForm stands out:
- Massive template library saves hours of design time.
- Drag-and-drop builder with 400+ integrations
- Advanced features like payment processing and e-signatures
- HIPAA-compliant options available
- Excellent mobile app for form management on the go
Pricing: Free plan includes 5 forms and 100 monthly submissions. Paid plans start at $39/month.
Perfect for: Businesses that need versatility – from simple contact forms to complex applications with conditional logic and payment processing.
3. Google Forms: Best Free Option
Sometimes, simple works best. Google Forms isn’t flashy, but it’s hard to beat when you need a free, reliable builder with seamless Google Workspace integration.
Google Forms advantages:
- 100% free with unlimited forms and responses
- Real-time collaboration features
- Automatic data collection in Google Sheets
- Built-in analytics and summary charts
- Works offline with mobile apps
Limitations: Basic design options, limited question types, no payment processing, and minimal customization.
Ideal for: Educational institutions, internal team surveys, basic customer feedback, and anyone already using Google Workspace.
4. Formstack: Best for Enterprise Workflows
When forms need to do more than just collect data, Formstack delivers. This enterprise tool turns forms into workflow automation solutions.
Enterprise-ready features:
- Advanced workflow automation with conditional routing
- Salesforce native integration
- HIPAA, GDPR, and SOC 2 compliance
- Electronic signatures and document generation
- Role-based permissions and team collaboration
Pricing: Plans start at $99/month for up to 5 users. There is no free plan, but a 14-day trial is available.
Built for: Large organizations needing secure, compliant forms with complex approval workflows and deep CRM (Customer Relationship Management) integration.
5. Cognito Forms: Best for Calculations and Logic\
If your forms must handle logic, Cognito Forms delivers. This builder excels at calculations, conditional logic, and data validation.
Technical capabilities:
- Advanced calculations with Excel-like formulas
- Repeating sections for dynamic data collection
- Complex conditional logic without coding
- Accept payments via Stripe, Square, or PayPal.
- Document merge for generating custom PDFs
Pricing: Free plan with unlimited forms. Pro features start at $19/month.
Recommended for: Organizations needing order forms with pricing calculations, registration forms with complex rules, or any scenario requiring sophisticated data manipulation.
6. Microsoft Forms: Best for Microsoft 365 Users
If you use Microsoft 365, Microsoft Forms is readily available and integrates smoothly with the Office suite.
Microsoft ecosystem benefits:
- Included with Microsoft 365 subscriptions
- Deep integration with Excel, Teams, and Power Automate
- AI-powered suggestions for questions
- Real-time response tracking
- Multilingual support with automatic translation
Pricing: Included with Microsoft 365 ($6/user/month for basic plan)
Great for: Organizations already invested in Microsoft’s ecosystem who need basic to intermediate functionality.
7. Paperform: Best for Design-Forward Brands
Paperform treats forms like web pages. If design matters most and templates frustrate you, try this platform.
Design-first features:
- Complete design freedom with custom CSS
- Landing page capabilities beyond just forms
- Product catalog and e-commerce features
- Appointment scheduling built-in
- Custom thank you pages and redirects.
Pricing: Plans start at $29/month for unlimited forms. A 14-day free trial is available; check Paperform’s website for additional plan details.
Perfect match for: Creative agencies, designers, and brands that refuse to compromise on aesthetics.
8. 123FormBuilder: Best for Healthcare and HIPAA Compliance
Need a form fast? Wufoo enables quick setup and has refined simplicity since 2006.
Healthcare-focused features:
- HIPAA-compliant data handling
- Encrypted data storage and transmission
- Electronic signature capabilities
- Custom data retention policies
- Audit trails and access logs
Pricing: HIPAA-compliant plans start at $37/month. The free plan includes up to 5 forms. For more details on included features, visit 123FormBuilder’s pricing page.
Designed for: Medical or health organizations handling sensitive information.
9. Wufoo: Best for Quick and Simple Setup
Need a form fast? Wufoo enables quick setup and has refined simplicity since 2006.
Why Wufoo works:
- Intuitive interface that anyone can master
- Theme designer for consistent branding
- Rules builder for dynamic forms
- Payment processing through multiple gateways
- Rock-solid reliability with 99.9% uptime
Pricing: Paid plans start at $16.25/month. The free plan includes up to 5 forms and 100 entries; higher tiers support additional forms and entries.
Best suited for: Small businesses valuing ease over advanced features.
10. Gravity Forms: Best WordPress Form Plugin
If you use WordPress, Gravity Forms sets the standard for form functionality—it’s more than just a plugin.
WordPress-specific advantages:
- Deep WordPress integration
- Conditional logic and calculations
- Multi-page forms with progress indicators
- User registration and post creation
- Extensive add-on ecosystem
Pricing: Gravity Forms licenses start at $59/year for a single site. There is no free version; higher tiers allow multiple sites and extra features. See the Gravity Forms website for a full pricing breakdown.
Essential for: Power users who want advanced WordPress forms in their CMS.
11. Zoho Forms: Best for Zoho Users
Zoho Forms works best when paired with other Zoho tools, but it also performs well on its own.
Zoho ecosystem benefits:
- Seamless integration with Zoho CRM, Zoho Campaigns, etc.
- Mobile apps for offline data collection
- Approval workflows and task assignment
- Custom themes and branding
- Multi-language support
Pricing: The free plan allows up to 3 forms. Paid plans start at $12/month, which include more forms and advanced features. Check Zoho’s pricing page for full options.
Optimal for: Users of Zoho or those seeking a feature-rich, affordable solution.
12. HubSpot Forms: Best for Inbound Marketing
HubSpot Forms helps turn visitors into leads and leads into customers—making them ideal for inbound marketing.
Marketing-centric features:
- Progressive profiling to gather data over time
- Smart fields that adapt to known contacts
- Built-in CRM integration
- A/B testing capabilities
- Detailed analytics and attribution reporting
Pricing: HubSpot Forms is included with HubSpot CRM at no additional cost. Advanced features require Marketing Hub, starting at $45/month. Review HubSpot’s pricing page for details and a list of included functionalities.
Invaluable for: Marketing teams focused on lead generation and nurturing.
13. Formsite: Best for Data Security
When security is crucial, Formsite delivers high-grade protection without complexity.
Security-first approach:
- PCI DSS Level 1 compliance
- HIPAA-compliant options
- SSL encryption on all forms
- Custom data retention policies
- IP filtering and access controls
Pricing: Paid plans start at $25/month. There is no free plan, but a 14-day trial is available for a fee. See Formsite for additional plan options and included features.
Critical for: Institutions and organizations needing strict security.
14. SurveyMonkey: Best for Surveys and Research
Although primarily a survey tool, SurveyMonkey excels at research and feedback collection through its robust form features.
Research-oriented features:
- Question bank with expertly written questions
- Advanced survey logic and branching
- Statistical analysis tools
- Benchmarking data
- Panel services for respondent recruitment
Pricing: The basic plan is offered at no charge. Paid plans start at $25 per user per month. Details vary by plan, so please check SurveyMonkey’s pricing page for specific information.
Excellent for: Research, academic studies, and comprehensive feedback collection.
15. Airtable Forms: Best for Database Integration
Airtable Forms sends submissions straight to databases, connecting data collection and management.
Database-centric benefits:
- Direct integration with Airtable bases
- Automatic record creation and updates
- Linked records and relationships
- Views and filtering for form data
- Collaboration features for team workflows
Pricing: Free plan supports up to 1,200 records per base. Paid plans start at $20/user/month, with varying features based on tier. See Airtable’s site for a full breakdown.
Powerful for: Teams feeding form data into project management or databases.
16. Ninja Forms: Best Free WordPress Option
Ninja Forms offers robust WordPress form features for budget-conscious users.
WordPress advantages:
- Completely free core plugin
- Drag-and-drop builder
- Conditional logic in the free version
- Extensive add-on marketplace
- Developer-friendly with hooks and filters
Pricing: The core Ninja Forms plugin is free of charge. Add-ons can be purchased individually or in bundles starting at $299/year. Visit Ninja Forms’ pricing page for details on add-on costs.
Great choice for: WordPress users wanting forms without annual fees.
17. WPForms: Best for WordPress Beginners
WPForms makes form creation easy for all WordPress users, with no technical skills required.
Beginner-friendly features:
- Pre-built templates for common use cases
- Smart conditional logic
- Instant notifications
- Spam protection without CAPTCHA
- Entry management dashboard
Pricing: WPForms Lite is free. Pro licenses with advanced features start at $239.60/year. Visit WPForms’ pricing page for a breakdown of features by plan.
Ideal for: WordPress beginners who want pro forms with no learning curve.
18. Feathery: Best for Multi-Step Forms
Feathery builds engaging, multi-step forms that keep users involved.
Multi-step mastery:
- Advanced branching logic
- Progress indicators and save states
- Custom animations and transitions
- A/B testing for form flows
- Advanced analytics for drop-off points
Pricing: Free trial available. Current pricing is upon request; visit Feathery’s website for up-to-date plans and feature inclusions.
Perfect for: Complex, multi-step data collection applications.
19. Reform: Best for Modern Web Apps
Reform prioritizes developers while remaining accessible to non-technical users.
Modern features:
- React-based components
- GraphQL API
- Webhook support
- Custom validation rules
- Real-time collaboration
Pricing: Free for up to 100 submissions/month. Paid plans start at $15/month and include higher submission limits. Visit Reform’s pricing page for full details.
Built for: SaaS and web apps needing embedded forms.
20. Tally: Best Simple and Free Alternative
Tally proves free platforms can offer full features. It provides unlimited forms and responses at no cost.
Surprisingly generous features:
- Unlimited forms and responses (free)
- Logic jumps and calculations
- File uploads up to 10MB
- Custom thank you pages
- Integration with Zapier and webhooks
Pricing: Core features are completely free with unlimited forms and responses. Pro features cost $29/month. Check Tally’s pricing page for the difference in features.
Excellent for: Startups and individuals wanting forms without monthly fees.
21. Fillout: Best for PDF Form Conversion
Fillout quickly turns PDFs into smart online forms.
PDF transformation features:
- Automatic PDF to web form conversion
- Digital signature support
- Conditional logic overlay on PDF layouts
- Multi-language support
- Workflow automation
Pricing: A free plan is available with limited features. Paid plans start at $19/month; for more details and plan comparisons, visit Fillout’s website.
Essential for: Organizations needing easy PDF form digitization.
22. Formidable Forms: Best for Complex WordPress Applications
Formidable Forms turns basic WordPress forms into powerful applications.
Application builder features:
- Front-end posting and editing
- User-generated content management
- Directory and listing creation
- Advanced calculations and formulas
- Visual styler for complete customization
Pricing: A free version is available with limited functionality. Premium licenses with additional features start at $199.50/year. For a breakdown, check Formidable Forms’ pricing page.
Powerful for: WordPress sites needing advanced, form-based applications.
23. ConvertFlow: Best for Conversion Optimization
ConvertFlow forms are built for conversions, not just data collection.
Conversion-focused features:
- Targeting based on behavior and demographics
- Multi-step campaigns and funnels
- A/B testing everything
- Exit-intent technology
- Personalization based on user data
Pricing: Plans start at $299/month. A 14-day free trial is available. See ConvertFlow’s website for further plan details and included features.
Invaluable for: Businesses focused on conversion optimization.
24. Pabbly Form Builder: Best Lifetime Deal Option
Pabbly offers a unique lifetime deal to avoid ongoing fees.
Value proposition:
- One-time payment option available
- Unlimited forms and submissions
- Payment collection without transaction fees
- Conditional logic and calculations
- Integration with Pabbly Connect
Pricing: Free version available. Premium licenses start $59/Month.
Smart choice for: Budget-conscious entrepreneurs and small businesses looking to minimize recurring expenses.
25. Typebot: Best for AI-Powered Interactive Forms
Typebot utilizes AI to design conversational and intelligent forms.
AI-driven features:
- Natural language processing
- Dynamic question generation
- Real-time response optimization
- Chatbot-like interaction model
- Advanced lead qualification
Pricing: A free tier is available with basic features. Pro plans start at $39/month for advanced AI functions. View Typebot’s pricing page for the feature comparison.
Ideal for: Businesses wanting interactive, AI-powered forms.
Conclusion
Choosing the right form builder isn’t just about collecting data – it’s about creating meaningful interactions that drive your business forward. Each tool we’ve explored offers unique strengths, and the best choice depends on your specific requirements.
Pro Tip: Most platforms offer free trials. Don’t just read reviews – test drive 2-3 options that seem to match your needs and see which feels most intuitive for your team.
Confused by All These Options? Let Us Build It For You.
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FAQ:
What is an online form builder?
An online form builder is a software tool that allows you to create custom forms for your website without any coding knowledge. These tools provide drag-and-drop interfaces, pre-built templates, and various form fields to help you build contact forms, surveys, registration forms, and payment forms quickly and efficiently.
Which form builder is best for beginners?
The best form builders for beginners offer intuitive drag-and-drop interfaces, pre-made templates, and excellent customer support. Popular beginner-friendly options include Google Forms for basic needs, Typeform for engaging surveys, and JotForm for versatile form creation with extensive template libraries.
Can I accept payments through online forms?
Yes, many modern form builders integrate with payment processors like Stripe, PayPal, and Square. This allows you to create order forms, accept donations, sell products, and process registrations directly through your forms without redirecting users to external payment pages.
Are online form builders secure for collecting sensitive data?
Reputable form builders prioritize security with features like SSL encryption, GDPR compliance, CAPTCHA protection, and secure data storage. For industries requiring higher security standards, look for form builders that offer HIPAA compliance for healthcare or PCI compliance for payment processing.