Client Overview:
The Association for Delivery Drivers (A4DD) operates in the transportation and logistics support industry. Their mission is to empower independent delivery drivers across the U.S. by providing access to insurance, compliance training, job opportunities, discounts, and business services — all in one platform.
Problem Statement:
A4DD needed a custom website with seamless integration of multiple complex services, including insurance products, compliance training modules, discount programs, and member account management tools. Delivery drivers, business owners, and contracting companies visiting the A4DD website were experiencing confusion and friction in navigating the platform due to a cluttered interface, unclear user segmentation, and overwhelming call-to-action options.
They faced challenges such as:
- Difficulty consolidating diverse services onto a single intuitive platform.
- Need for a dynamic membership system offering tiered access to benefits.
- Streamlining compliance workflows for training, insurance, and business services.
- Enhancing user experience for a predominantly mobile workforce.
- Lack of a clear visual hierarchy making it difficult for users to identify relevant services, benefits, and next steps.
Solution:
Desol Int partnered with A4DD to design and develop a robust, user-centric website tailored to the unique needs of the delivery driver community.
Key Improvements:
- Segmented User Paths: Each user type now has a dedicated section with a focused CTA (e.g., “Become a Member”, “Join Now”), simplifying decision-making.
- Simplified Navigation: A modern and minimalistic menu structure improves content discoverability and reduces cognitive load.
- Visual Hierarchy: Strategic use of icons, bold headings, and consistent layouts helps users scan information quickly and find what they need.
- Clear Value Proposition: The homepage headline and supporting text immediately communicate the core benefits of joining A4DD.
- Conversion-Oriented Design: Prominent buttons like “Join Now” and “Sign Up” guide users toward conversion without distraction.
Technologies & Features Used:
- Advanced Custom Fields – Customize WordPress with powerful, professional, and intuitive custom fields for making dynamic content across the site.
- BricksLabs Bricks Navigator – Adds quick links in the WordPress admin bar for users of the Bricks theme for easy navigation to Bricks elements, pages, and settings.
- GTranslate – Translate the website and make it multilingual.
- LiteSpeed Cache – High-performance page caching and site optimization from LiteSpeed.
- Notibar – WordPress Notification Bar – Custom notification bar for alert, promo code, marketing campaign, top banner.
- Piotnet Bricks – Piotnet Addons for Bricks (for building custom elements for the bricks theme e.g, Pricing table, testimonial slider, and animated headings – custom elements we created).
- Search Exclude – Hide any page or post from the WordPress search results by checking off the checkbox.
- TablePress – Embed beautiful and interactive tables into the WordPress website’s posts and pages.
- Tipso – A Lightweight Response Mobile Tooltip.
- UpdraftPlus – Backup/Restore – Backup and restore: take backups locally, or backup to Amazon S3, Dropbox, Google Drive, Rackspace, (S)FTP, WebDAV & email, on Automatic Schedules.
Implementation Details:The project was executed in three strategic phases:
- Discovery & Planning: Conducted a detailed workshop with the A4DD team to understand service flows, compliance requirements, and user journey mapping.
- Development: Built a custom WordPress solution using the Bricks builder for inserting responsive tables, custom fields, and animated headings. Revamp the full website according to the new Figma design.
- Testing & Launch: Thorough QA testing on mobile and desktop platforms, user training for administrators, and a phased go-live to minimize disruption for existing members.
Outcomes & Impact:
- Membership registrations increased by 47% within the first three months post-launch.
- Improved clarity and orientation.
- Simplifies understanding and builds perceived value faster.
- Improved engagement: 62% of visitors registered for either free or paid memberships.
- Enhanced operational efficiency with a 28% reduction in manual service administration tasks.
Conclusion:
Desol Int successfully empowered A4DD to offer a truly centralized, digital-first experience for independent delivery drivers. Through modern technologies, thoughtful UX/UI, and seamless system integration, A4DD is now positioned as a trusted hub for thousands of drivers seeking career support, training, and business growth resources.