Introduction
KJ Strategy Group is a fast-growing digital marketing agency that works with law firms to improve their online presence. They specialize in SEO, advertising, website optimization, and lead generation.
To better understand each law firm’s digital readiness and to convert more visitors into qualified leads they needed an interactive assessment tool that could:
- Engage potential clients
- Evaluate a law firm’s digital performance
- Provide instant value
- Capture high-quality leads
Our Approach to create digital assessment tool
At Desol Int, we designed and developed a complete digital assessment system inspired by clean, modern multi-step forms.
1. Real-Time Website Performance Checker
When a user enters their website URL, the system connects to Google PageSpeed Insights API and instantly shows:
- Mobile performance score
- Desktop performance score
This creates trust and provides immediate value.
2. 7-Section Digital Marketing Assessment
The form evaluates the law firm across seven key areas:
- Website performance
- Visibility & reputation
- Social media presence
- Advertising & lead generation
- Content marketing
- Intake & response process
- Analytics tracking
This gives a full 360° view of their online health.
3. Smart Weighted Scoring System (100 Points)
Each section has a weight based on its importance. High-impact areas (website speed, ads, intake process) have higher weightage.
The final result shows one of three categories:
- 0–49% → Needs Improvement
- 50–79% → Good Foundation
- 80–100% → Strong Digital Presence
4. Clean & Modern UI/UX
- White background
- Simple and readable typography
- Progress bar at the bottom
- Section title before each question
- Next/Back navigation
- 100% mobile-friendly
5. Lead Intelligence Output
The system generates insights automatically, helping the agency understand:
- Website speed issues
- Advertising readiness
- Content gaps
- Social presence
- Intake speed
- Analytics maturity
Implementation Highlights
- Complete UI/UX redesign
- Google PageSpeed API integration
- Fully automated scoring engine
- Lead categorization logic
- Smooth multi-step navigation
- Mobile-optimized layout
- Digital benchmarking system
Results & Impact
Higher Engagement
The interactive design encourages more attorneys to complete the assessment.
Better Lead Qualification
The client now receives leads with detailed digital diagnostic data.
Improved Sales Conversations
The sales team uses real scores and insights instead of assumptions.
Professional User Experience
The form loads fast and works perfectly on mobile, where most users browse.
Stronger Positioning
The tool positions KJ Strategy Group as a digital strategy expert for law firms.
Conclusion
By combining a modern UI, API-powered diagnostics, and a smart scoring system, we transformed a simple form into a high-value digital assessment tool.
This system now acts as a powerful lead magnet, helping KJ Strategy Group:
- Attract more qualified leads
- Understand a firm’s digital strengths and weaknesses
- Provide instant value
- Start data-driven conversations from the first interaction
The result is a smarter, more efficient way to convert website visitors into valuable clients